Up until a few weeks ago, I pretty much hated Facebook. I treated it as a necessary evil – like a dirty paper towel you use to soak up dog pee and hold by the dry edge until you can toss it in the trash. As a copywriter and social media writer, dealing with Facebook was just a part of my daily job.

Then, something happened.

I decided to put some effort into my own Facebook account and began to connect. It was amazing. People from everywhere showed up in my own little virtual social reality, and we began to catch up on the past 20 years. It was like reliving my youth.

The best thing about it was that even though I hadn’t connected with many of these people in a very long time, they were incredibly supportive of what I do for a living. Some of them actually think I’m kind of…cool.

But that wasn’t the end of the story. That feeling of connectivity inspired me to do more:

I actually reached out to new people.

And our website traffic took a jump. Not just a little one, either. This also increased the traffic to each of our individual sites, as well. People were really starting to notice and listen. To have people actually listening to what we have to say is an amazing feeling.