August 30th, 2011 
GuestPost Subsidy publishers offer turnkey book production services that can be helpful to authors who do not want to invest the time and energy to learn about the self-publishing process.
Because they underwrite (subsidize) a significant portion of the production costs (e.g., for cover design, interior layout, and printing), authors need less upfront cash to get their books in print. Many subsidy publishers also have distribution networks and marketing programs that can be helpful to self-published authors.
Subsidy publishers offer aspiring authors some advantages over commercial publishers, too. They readily accept manuscripts for publication, they pay author royalties at higher percentage rates, and they generally bring books to market faster.
It’s easy to see why some authors are attracted to this alternative. However, if you are considering this option, you should be aware of the disadvantages, the deceptions, and the dangers.
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