Archive for the ‘Book Marketing’ Category

facebook marketing

Facebook Author Marketing

Up until a few weeks ago, I pretty much hated Facebook. I treated it as a necessary evil – like a dirty paper towel you use to soak up dog pee and hold by the dry edge until you can toss it in the trash. As a copywriter and social media writer, dealing with Facebook was just a part of my daily job.

Then, something happened.

I decided to put some effort into my own Facebook account and began to connect. It was amazing. People from everywhere showed up in my own little virtual social reality, and we began to catch up on the past 20 years. It was like reliving my youth.

The best thing about it was that even though I hadn’t connected with many of these people in a very long time, they were incredibly supportive of what I do for a living. Some of them actually think I’m kind of…cool.

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How to Create a Facebook Fan Page for Your Novel

Whether you love it or hate it, social media is here to stay. Instead of fighting against the inevitable, how about hooking up your book wagon to a horse that can lead you to more readers? I’m talking about making effective use of social networking tools, such as Facebook Fan Pages, to connect with the people who love your books as well as round up new readers looking for a good story.

One way to attract readers is to create a Facebook Fan Page. Facebook Fan Pages are micro sites on Facebook dedicated to sharing information about a variety of things including a specific business, product, artist, service or, in this case, a novel. A fan page on Facebook provides a place for lovers of your book to congregate and talk about the characters, the plot and provide you with constant writing motivation by poking you, incessantly, for a sequel.

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