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facebook marketing

Facebook Author Marketing

Up until a few weeks ago, I pretty much hated Facebook. I treated it as a necessary evil – like a dirty paper towel you use to soak up dog pee and hold by the dry edge until you can toss it in the trash. As a copywriter and social media writer, dealing with Facebook was just a part of my daily job.

Then, something happened.

I decided to put some effort into my own Facebook account and began to connect. It was amazing. People from everywhere showed up in my own little virtual social reality, and we began to catch up on the past 20 years. It was like reliving my youth.

The best thing about it was that even though I hadn’t connected with many of these people in a very long time, they were incredibly supportive of what I do for a living. Some of them actually think I’m kind of…cool.

Borders Bookstore

A World Without Borders: The End of The Bookstore

In the wake of Borders’ bankruptcy, I’ve read various theories about what led to the bookseller’s demise. Monday morning quarterbacking inevitably follows someone else’s failure; it’s easy to stand at the curb and analyze the tire tracks, but Borders’ crash had little to do with pilot error. In the span of a few years, books changed, publishing changed, printing changed and bookselling changed. Their time had simply come.

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